Kellan Lutz

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  • Coachella's young audience a marketers paradise

    INDIO, Calif. (AP) — When it first started in 1999, Coachella was a couple of stages and a dance tent. Tickets were $65. A few dusty stands sold hot dogs and Cokes. It was the end of grunge and the start of a new millennium, and it was all about the music. All for one weekend.

    Associated Press