‘X-Men: Days Of Future Past’ Launch Plan Puts Focus On Stars: Video
Fox is pulling out all the stops for the global launch of X-Men: Days Of Future Past, with stars Hugh Jackman, Michael Fassbender and James McAvoy stepping up to bat for a week’s worldwide premiere tour billed as the “X-Men X-Perience.” The trio — who respectively play Wolverine, young Magneto and young Dr. Charles Xavier in the film — made a web video announcement today (see below). After the New York premiere, they will be joined by castmembers Jennifer Lawrence, Ian McKellen, Patrick Stewart, Peter Dinklage, Ellen Page, Fan Bingbing, Omar Sy and Nicholas Hoult for tour stops including London, Moscow, Singapore, Melbourne, Beijing and Sao Paulo — though who will wind up where is still a secret. It’s a logical move by the studio to put the talent in front of the summer tentpole’s marketing campaign in the wake of director Bryan Singer‘s sexual abuse lawsuit. But it is also good business: The X-Men franchise has morphed into a cash cow overseas, with the most recent titles — last year’s The Wolverine and 2011′s X-Men: First Class – pulling in well over 60% of their global box office haul from territories outside the U.S. and Canada. The studio began downplaying Singer this weekend at WonderCon, pulling the helmer from his scheduled appearance in favor of X-Men producer-scribe Simon Kinberg. Controversy or not, this is a marketing move typical of 20th Century Fox’s prowess in foreign markets, and since the days of Titanic and Braveheart it has always globetrotted talent in an effort to raise a film’s profile and maximize moolah. X-Men: Days Of Future Past opens day and date worldwide May 25.
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