Revisiting 'The Voice' vs. 'American Idol' Ratings Battle: Who Winning?

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'The Voice' vs. 'American Idol' Ratings: Who's Winning?

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'The Voice' vs. 'American Idol' Ratings: Who's Winning?

With the Cycle 4 premiere of NBC's singing competition "The Voice" on Monday night, an age-old (OK, a year-or-so-old) debate has once again surfaced -- just how does it fare against its closest competitor, Fox's long-running singing competition "American Idol"?

Looking at the ratings for Monday's "Voice" premiere, there's good and bad news for the NBC hit.

Also read: 'The Voice': Ratings, Talent .. But Where Are the Breakout Stars?

First, the bad news: The Monday premiere of "The Voice" couldn't touch the ratings of the "Idol" season premiere in January. Monday night's "Voice" premiere -- which saw the debut of new coaches Shakira and Usher -- drew a 4.7 rating/12 share in the advertiser-preferred 18-49 demographic. That's short of the 6.0/16 that "Idol" drew with its most recent season premiere.

In total viewers, "The Voice" also didn't measure up to "Idol," drawing 13.4 million compared to the 17.9 million that "Idol" attracted.

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The good news for "The Voice"? The momentum appears to be on its side. While January's "Idol" numbers were superior on their face, they represented a 19 percent from the previous season premiere in the key demo. The January premiere also shed 4 million total viewers from its previous premiere.

Compare that to Monday's premiere of "The Voice," which was up 12 percent in ratings from its fall premiere, and 9 percent in total viewers.

The "Idol" decline represents a pattern -- the 2011 premiere was down 24 percent from the previous year's premiere. And the series has struggled with a month-long string of series lows for Wednesday performance episodes in recent weeks. (Its most recent episode last Thursday drew a 2.8/9 in the demo.)

The other good news for "The Voice"? It handily beat out the most recent season premiere for Fox's other singing competition, "The X Factor." Like "American Idol" and "The Voice," "The X Factor" debuted a revamped celebrity panel with its Season 2 premiere in September, and drew a 3.4/10 in the demo and 8.7 million total viewers.

Just one episode in, the fat lady clearly hasn't sung yet where "The Voice" is concerned. But it just might find itself belting out a victory cry by season's end.  

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