Kino Lorber Acquires U.S. Rights To ‘If I Were You’

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Kino Lorber Acquires U.S. Rights To ‘If I Were You’
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Kino Lorber Acquires U.S. Rights To ‘If I Were You’

Kino Lorber, Inc. is proud to announce the acquisition of theatrical U.S. rights to writer / director Joan Carr-Wiggin’s crowd-pleasing comedy if i were you, starring Marcia Gay Harden, Leonor Watling, and Aidan Quinn. The film will be released theatrically in select cities across the nation on March 15, 2013. Kino Lorber’s CEO Richard Lorber negotiated the deal with producer David Gordian of Paragraph Pictures.

Kino Lorber’s CEO Richard Lorber, commented: “if i were you is a charming, smart and very funny look at the unexpected places life can take us. Marcia Gay Harden’s virtuosity and emotional mastery as an actress have never been put to better use as she and Leonor Watling escalate hilarious complications in this refreshing female-driven comedy. We believe American audiences will eagerly savor this delicious film which is why we are releasing it widely to theaters and homes.”

A pre-theatrical VOD release is planned for if i were you through Gravitas Ventures in association with Warners Bros. Digital Distribution. The film will be available beginning February 11, 2013 in 100+ million homes through a comprehensive range of cable video-on-demand offerings, as well as iTunes, Amazon Video On Demand and VUDU before rolling-out to theaters nationwide on March 15.

Joan Carr-Wiggin’s delightful comedy focuses on Madelyn Reid (Academy Award winner Marcia Gay Harden), who accidentally learns of her husband’s infidelity when she saves his sexy young mistress (Talk to Her’s Leonor Watling) from a bungled suicide attempt. When her unsuspecting young rival suggests the two new friends take each other’s advice – on everything – Madelyn sees an opportunity to seize the upper hand. But the plan backfires when Lucy, an aspiring actress, insists Madelyn keep her end of the bargain – and orders her to star as King Lear in a community theater production, with Lucy playing The Fool. Things really get out of control when Lucy starts giving Madelyn instructions on dealing with an amorous coworker and a handsome stranger (Aidan Quinn).

Starring Marcia Gay Harden, Leonor Watling and Aidan Quinn, if i were you features Joseph Kell, Michael Therriault, Gary Piquer, Bethany Jillard, Elizabeth Whitmere, Claire Brosseau and Valerie Mahaffey. Written and directed by Joan Carr-Wiggin, the film was produced by David Gordian and Alan Latham for Paragraph Pictures and Tall Tree Pictures.

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