Nationwide car wraps manufacturer JMR Graphics responds to an article discussing the new out-of-home promotional campaign for 'The Lego Movie' in Australia

BOHEMIA, NY / www.myprgenie.com / ACCESSWIRE / April 19, 2014 / JMR Graphics, a nationwide car wraps manufacturer, comments on an article discussing The Lego Movie's digital billboard advertising campaigns that are currently running in Sydney, Melbourne, and Brisbane.

According to an article published by Digital Signage Today on April 4th titled "Location-based digital signage campaign launches 'The Lego Movie' in Australia," digital billboard advertising is being used in Australia to promote The Lego Movie. Outdoor advertising company APN Outdoor, media agency OMD, and the Lego Movie's co-producer Village Roadshow have designed large-format digital billboard components for the movie's promotional campaign. There are a total of four large-format digital screens located in the three largest Australian cities: Sydney, Melbourne, and Brisbane. Each digital billboard allows proximity messaging and features a specific Lego character from the movie.

TJ Panell, a representative from nationwide car wraps manufacturer JMR Graphics, says, "The Lego Movie's out-of-home campaign in Australia allows for mass exposure. Having each billboard permit proximity messaging allows a more targeted approach - in this particular case, by city."

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228

SOURCE: JMR Graphics