‘Home’, ‘Get Hard’ Lower In Weekend Actuals, But Still Hold Their Records – Box Office
Most of the weekend actuals in the top 10 were down from their Sunday estimates with the exception of Christian drama Do You Believe? which made about $150K more than expected with $2.3M. Also, The Gunman came in on target with $2M in 10th. However, the lower figures didn’t throw off the records that DreamWorks/20th Century Fox’s Home and Warner Bros. Get Hard set yesterday. With $52.1M, off 3.5% from its $54M Sunday estimate, Home is still the best bow for DWA during its distrib tenure with Fox over the last two years. Home also remains the third best DWA non-sequel opener after Kung-Fu Panda ($60.2M) and Monsters vs. Aliens ($59.3M).
In addition, Get Hard with $33.8M, off 2.3% from its $34.6M projection yesterday, remains the top R-rated bow for comedic thesps Kevin Hart and Will Ferrell. Despite the discrepancy between both films’ demos — Home attracting mostly families and females (60%) and Get Hard older men (54% guys, 61% under 25) –the similarity between the two stemmed from how hard each film’s stars engaged their fanbase to make sure they showed up on opening weekend.
Highest theater averages were owned by A24’s Noah Baumbach’s While We’re Young starring Ben Stiller, Naomi Watts and Adam Driver with $56,922; Home with $14K, Sony Pictures Classics’ doc The Salt of the Earth with $11,225 and Get Hard with $10,647.
Total weekend B.O. for the 13th weekend of the year also came in lower per Rentrak Theatrical: $149.8M vs. yesterday’s estimate of $152M. This weekend was 14% ahead of last weekend’s $131.1M and 6.4% ahead of the same frame last year. 2015 currently counts $2.445B, 3.9% ahead of the same January-March span in 2014.
Below are the top 20 films per Rentrak Theatrical for the weekend of March 27-29:
1). Home (FOX/DW), 3,708 theaters / 3-Day PSA: $14,053/3-Day: $52.1M / Wk 1
2). Get Hard (WB), 3,175 theaters / 3-Day PSA: $10,647/ 3-Day: $33.8M / Wk 1
3). Insurgent (LG), 3,875 theaters (0) / 3-Day PSA: $5,557/3-Day: $21.5M (-59%) /Total Cume: $85.8M /Wk 2
4). Cinderella (DIS), 3,815 theaters (-33) / 3-Day PSA: $4,467/ 3-Day: $17M (-51%)/Total Cume: $149.5M/Wk 3
5). It Follows (RAD), 1,218 theaters (+1,186) /3-Day PSA: $3,129/3-Day: $3.8M (+1,005%)/Total cume: $4.5M/Wk 3
6). Kingsman: The Secret Service (FOX), 1,785 theaters (-438) / 3-Day PSA: $1,661/ 3-Day: $2.9M (-36%)/ Total Cume: $119.3M/ Wk 7
7). Do You Believe? (PF), 1,356 theaters (+36) / 3-Day PSA: $1,702/ 3-Day: $2.3M (-36%)/Total Cume: $7.2M / Wk 2
8). Run All Night (WB), 2,377 theaters (-794) / 3-Day PSA: $916/ 3-Day: $2.17M (-57%)/Total Cume: $23.7M/Wk 3
9). The Second Best Exotic Marigold Hotel (FSL), 1,498 theaters (-518)/ 3-Day PSA: $1,413/ 3-Day: $2.11M (-40%)/Total Cume: $28M/Wk 4
10). The Gunman (OR), 2,816 theaters (0) / 3-Day PSA: $723/3-Day: $2M (-60%) /Total Cume: $8.8M /Wk 2
11). Focus (WB), 1,260 theaters (-795) / 3-Day PSA: $1,026/ 3-Day: $1.29M (-60%)/Total Cume: $51.8M /Wk 5
12). McFarland USA (DIS), 1,126 theaters (-690) / 3-Day PSA: $996/ 3-Day: $1.1M (-49%)/Total Cume: $40.5M/ Wk 6
13). American Sniper (WB), 970 theaters (-486) / 3-Day PSA: $901/ 3-Day: $874K (-46%) /Total Cume: $345.4M /Wk 14
14). Chappie (Sony), 1,002 theaters (-1,427) / 3-Day PSA: $795/ 3-Day: $796K (-70%)/ Total Cume: $30.1M /Wk 4
15). The SpongeBob Movie: Sponge Out of Water (PAR), 1,354 theaters (-626) / 3-Day PSA: $453 /3-Day: $613K (-74%)/Total Cume: $160.2M/ Wk 8
16). Fifty Shades Of Grey (UNI/Focus), 554 theaters (-617) / 3-Day PSA: $1,005/ 3-Day: $556.5K (-58%)/Total Cume: $164.9M/ Wk 7
17). The Lazurus Effect (REL), 672 theaters (-634) /3-Day PSA: $707/ 3-Day: $475K (-65%) / Total Cume: $24.9M / Wk 5
18). The Duff (CBS/LGF), 651 theaters (-786) /3-Day PSA: $629/ 3-Day: $409.6K (-67%) / Total Cume: $33.2M / Wk 6
19). Still Alice (SPC), 401 theaters (-39) /3-Day PSA: $921/ 3-Day: $369K (-21%) / Total Cume: $17.8M / Wk 11
20). Wild Tales (SPC), 116 theaters (+35) /3-Day PSA: $2,524/ 3-Day: $292.7K (+10%) / Total Cume: $1.59M / Wk 6
Notables:
While We’re Young (A24), 4 theaters / 3-Day PSA: $59,922 / 3-Day: $227.6K / Wk 1
Serena (MGA), 59 theaters / 3-Day PSA: $1,696/ 3-Day: $100K / Wk 1
The Salt Of The Earth (SPC), 4 theaters / 3-Day PSA: $10,684K/ 3-Day: $42.7K / Wk 1
White God (MGA), 2 theaters / 3-Day PSA: $8,070/ 3-Day: $16K / Wk 1
Man From Reno (IND), 4 theaters / 3-Day PSA: $3,790/3-Day: $15K / Wk 1
Cupcakes (SR), 1 theaters / 3-Day: $2,570 / Wk 1
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