Baz Luhrmann's adaptation of "The Great Gatsby" seemed like it could be a prime candidate for awards season; however, if it is, it will have to be for 2013's awards, as Warner Brothers has opted to move the film to next summer.
Usually, delays aren't a good sign, but the studio is getting out in front of this one and assuring everyone that it's being done to help the film. They aren't dumping the film into January or February, opting instead to move it to the middle of the summer blockbuster season.
In a press release, WB President of Domestic Distribution Dan Fellman said, "based on what we've seen, Baz Luhrmann's incredible work is all we anticipated and so much more." He goes on to say that the "unique" film is being moved so it can reach "the largest audience possible."
That might not have happened had the film stayed in its original Christmas Day slot, where it would have been in direct competition with "Django Unchained," "The Hobbit" and "Les Miserables." Even a couple months out, awards season is looking quite crowded this year, so Warner Brothers wants to separate "Gatsby" from that pack.
Of course, a period drama (albeit an incredibly glitzy one) being dropped amidst sequels and comic book adaptations seems like quite a risk; however, the film might work as nice counter-programming among all of that, where it would just be another pretty face during awards season.
On a more minor note, this move also robs Leonardo DiCaprio of the unique opportunity to compete against himself, as he stars in both "Gatsby" and "Django." Had WB stayed the course, Leo would have dominated mutliplexes come Christmas Day. Maybe he can seek consolation with Channing Tatum, who had a similar opportunity taken from him earlier this year when "G.I. Joe: Retaliation" moved from June 29th, where it was set to open against "Magic Mike."
- Arts & Entertainment
- Baz Luhrmann
- Warner Brothers