CAA Signs Tim Tebow For All His Business
CAA has signed quarterback Tim Tebow for all off-the-field business, a spokeswoman for the agency told TheWrap.
WME had represented Tebow for his non-sports endeavors, which include endorsements, TV, movies, books and personal appearances. CAA Sports has negotiated his on-field deals since 2012, so the talent giant now represents the former Florida star in every aspect of his business.
Representing Tebow for his off-field activities may prove even more important and lucrative given his mainstream appeal.
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Tebow was one of the most successful college football players in recent memory, winning a Heisman trophy and two BCS championships at the University of Florida.
His popularity only grew during his first few years in the NFL, as people clamored for him to get a starting job while he was a reserve in Denver. He took over as the starting quarterback for the Broncos six games into his second season with the team holding a 1-4 record.
Tebow’s ascension to the starting line-up coincided with a memorable wining streak as Tebow repeatedly orchestrated late-game comebacks. Tebow’s heroics secured the Broncos a playoff spot and led to incessant coverage of all things Tebow.
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His popularity, success and religious faith spawned the meme “Tebowing,” where people take pictures of themselves getting on a knee to pray as Tebow often did on the field.
Yet Tebow’s stay in Denver was short-lived as the Broncos traded Tebow to the New York Jets after signing Peyton Manning. Tebow has struggled to find a place in the league ever since, as the Jets used him in several different ways before releasing him. He is a free agent.
CAA is examining ways in which Tebow can return to the NFL, and it will now seek out off-the-field opportunities as well. He has already written an autobiography, published in 2011, and has endorsements with Nike, TiVO and Jockey.
The post CAA Signs Tim Tebow For All His Business appeared first on TheWrap.
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