One of three frames from 'Star Trek Into Darkness'
What started out as a funny bit pulled off by J.J. Abrams on "Conan" earlier this month turned into the makings of Internet trickery.
First the backstory: When Abrams appeared on Conan O'Brien's TBS show he introduced a three-frame clip of "Star Trek Into Darkness," which is due in theaters May 17, 2013. One-part teaser, two-part joke, Abrams set up the clip by saying Spock is in a "crazy suit" inside a volcano. The footage ever-so-briefly appeared -- it's only three frames, after all -- showing a man in what looks to be a space suit completely engulfed in flames.
On Monday, someone decided it'd be fun to create a Facebook page promising a new trailer for the film if the page reaches 500,000 "likes." As of now, more than 6,000 people have fallen for it (by "liking" it). And sites including JoBlo.com started picking it up as legitimate news.
(By the way, if you're looking to participate in a new, legit online campaign, go over to the "Iron Man" Facebook page to recharge Tony Stark's power supply.)
The comments on the "Star Trek" page indicate a mixed reception from fans. Hard core Trekkies are, after all, savvy to such inauthenticity.
"By the time they reach that goal, the movie will be out," wrote David Manderville. Nick Bosworth seemed onto the hoax when he commented, "They'll release the trailer on a scheduled date no matter what."
Others were brimming with excitement and optimism over the page reaching its 500k goal. "like like like like like... Can't wait to see BENEDICT!!!!!!!!" wrote Beate Diehl of actor Benedict Cumberbatch who plays the film's villain.
In case there is any doubt, Paramount confirmed with Yahoo! Movies that the "Star Trek" Facebook page is, in fact, a fake.
And JoBlo.com has since updated its story, reflecting that the page was a hoax.
But what would lead someone to go to the trouble of creating a fake page -- most assuredly angering "Star Trek" fans? Remember those guys in high school who would throw nerds in the trash can? Yeah, this is what they're up to now.
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