At heart, a good trailer simply needs to get you excited to see a movie – if that can be done spoiler-free and without showing every redeeming part of the film, even better.
By that measure, there were a lot of good trailers for movies released in 2013.
But an outstanding trailer, good enough to make it into our Top 5 Trailers of the year? That's a whole 'nother animal.
An outstanding trailer should do all that's mentioned above and more. An outstanding trailer should show you something you've never ever seen before and make you HAVE to go see it on the biggest screen around. An outstanding trailer should get you fired up to watch it again 58 times before you FINALLY get to go see the movie. (Whether the movie lived up to the hype is another conversation.)
That said, there were a number of outstanding trailers for 2013 movies – "The Secret Life of Walter Mitty," "Evil Dead," "We're the Millers," "Catching Fire," and the "Despicable Me 2" teaser to name a few – but there are only so many slots in the Top 5 (five of them, to be exact.)
[Related: The 25 Best Movies of 2013]
The Best 5 Trailers of 2013
5. "Fast and Furious 6" – Super Bowl Spot
We can't remember who played in the Super Bowl, but we sure as heck remember the first time we saw Vin Diesel driving his Dodge Charger out of a plane crash.
4. "The Hobbit: The Desolation of Smaug" – Teaser Trailer
Like Steven Spielberg's "Jaws," we figured we'd have to wait till halfway through the film before catching a good glimpse of Smaug the Stupendous, so we were happily shocked by the inclusion of Benedict's Dragon in the teaser trailer for "The Hobbit." Did J.R.R. Tolkien invent the word "epic"?
3. "American Hustle" – Teaser Trailer
As soon as Led Zeppelin's suggestive "Good Times Bad Times" kicked in, we had a feeling we were in for a good time. But when the music breaks and Christian Bale plays a drum solo on Amy Adams's bum, we knew.
2. "Gravity" – Teaser Trailer
At the beginning of the trailer, we desperately wanted to fulfill that lifelong dream of becoming an astronaut; halfway through, we realized how stupid that dream was; and by the end of this minute and a half rollercoaster ride, after we finally remembered to breathe again, we realized this was going to be one we had to see on IMAX.
1. Pacific Rim – Theatrical Trailer 2
After we saw giant monsters battling giant robots in the first "Pac Rim" trailer, we immediately reworked our Most Anticipated Summer Movies list, but when the second trailer dropped, and the full scope of the film's ginormity became clear – a robot uses a cargo ship as a weapon! – we knew we had not just our best trailer of the summer, but our best of the year.
[Related: The 10 Worst Movies of 2013]
The Worst 5 Trailers of 2013
The Worst Trailers of 2013 Films failed to get us excited to see the movie and made us question why the movie was made at all. In some cases, the trailer actually forced us to question the actual existence of goodness in this depraved world.
5. "The Call" – Theatrical Trailer
We were totally onboard, we even liked Halle Berry's sweet 'do, but when the 911 operator gets off the phone and into the field, we got very confused.
4. "Enemies Closer" – Theatrical Trailer
At first glimpse, we couldn't figure out if we were supposed to take Orlando Jones seriously, but as soon as we saw Jean-Claude Van Damme's hair, we forgot all about that.
3. "The Purge" – Theatrical Trailer
America becomes a safer, happier place because we finally get to have one night a year where none of these pesky laws can keep us from being ourselves. The premise alone is scarier than the movie.
2. "Grown Ups 2" – Theatrical Trailer 2
Not only is the prolonged "chocolate wasted" scene not funny, but it's a not-funny scene from the not-funny first movie.
1. "The Hungover Games" – Trailer
Just because the past tense of hang is hung is no reason to combine "The Hangover" with "The Hunger Games."
Follow Adam Pockross on Twitter (@AdPoc)
[Related: The Top 13 Performers of 2013]
- Arts & Entertainment
- Teaser Trailer