Smart Ads
Ads Personalized to Each Individual
If a 35-year-old mother sees an ad for a sports car, she may glaze over. But show her an ad about healthful eating, child care, or an anti-aging cream, and likely you'll nab her attention.
That's what Yahoo! Smart Ads can do for your business. Smart Ads enables you to personalize and optimize ads in real-time to experience up to 20x return-on-ad-spend and 12x lift in CTR*.
(*Yahoo! internal data 2012)
Leverage a powerful combination of industry-leading dynamic creative and unmatched Yahoo! user data to deliver engaging, personalized ads that are relevant to each user across screens.
For example, take Smart Ads for Fantasy Football where advertisers engage Yahoo! fantasy football fans with high-impact, expandable rich media ads that are uniquely personalized to each user to resonate with fans and drive results.
Smart Ads are offered across a variety of campaign executions and creative options on Yahoo!
Build brand awareness, engagement and in-store traffic with (click to explore case studies):
Yahoo! Homepage ads
Geo-relevant ads
Ads personalized based on age, gender and behavior
High-impact, expandable rich media ads
In-banner video and in-stream video (beta) ads
Mobile and tablet ads
Meet direct response and performance goals with:
Personalized Retargeting ads
Contextually-relevant ads
eCircular ads
Personalized Search Retargeting (beta)
Check out Smart Ads creative examples
Whatever your marketing objectives, Yahoo! Smart Ads drives results from awareness through to conversion. Contact your Account Representative today or email us for more information at: smartads-sales@yahoo-inc.com.
