Posters play an important role in the marketing of a movie, providing the average moviegoer with a glimpse into what they may or may not be getting themselves into. While one should never judge a movie by its poster, some are obviously more effective than others. We've put together a gallery of our picks for the best and worst movie posters of 2008.
Photo by Warner Bros. PicturesThe Best:
YES MAN
The look on Jim Carrey's face alone makes you believe in the power of Yes.
Photo by Walt Disney PicturesThe Worst:
BEVERLY HILLS CHIHUAHUA
Looking at this poster, one can't help but think of a feature-length Taco Bell commercial.
The Best:
STEP BROTHERS
Ferrell and Reilly strike a pose, evoking the cheesetastic department store studio family portrait.
The Worst:
MEET DAVE
Admit it -- you're overcome with the urge to clean out your ears.
Photo by Macall Polay/Focus FeaturesThe Best:
BURN AFTER READING
This retro-styled one sheet is a brilliant tip of the hat to graphic designer Saul Bass.
Photo by MGMThe Worst:
COLLEGE
It's a guy sticking his head into what appears to be a glowing toilet. Not the most tasteful way to sell a movie, but at least you know exactly what you're getting into.
Photo by Touchstone PicturesThe Best:
MIRACLE AT ST. ANNA
The Buffalo Soldier's protective arm around Matteo Sciabordi provides a simple, striking image.
Photo by PicturehouseThe Worst:
THE WOMEN
There is an astounding feat of airbrushing happening between the women on this poster. Is it Botox -- or is it Photoshop?
Photo by Warner Bros. PicturesThe Best:
GRAN TORINO
This poster leaves you with no doubt that at 78 years old, Clint Eastwood could still take on... well, anybody.
Photo by Universal PicturesThe Worst:
CHANGELING
Look out, kid! Run! Giant Angelina is going to eat you! (Or perhaps adopt you.)
Photo by Miramax FilmsThe Best:
BLINDNESS
This haunting teaser provides subtle glimpse into Fernando Meirelles' tale about an epidemic of blindness.
Photo by Sony PicturesThe Worst:
HANCOCK
There are close-ups, there are extreme close-ups... then there's Hancock.
Photo by Lionsgate Films'The Best:
W.
The President is ready for his close-up, Mr. Stone.
Photo by Lionsgate FilmsThe Worst:
BANGKOK DANGEROUS
The most interesting thing happening on this poster is Nicolas Cage scratching his armpit.
Photo by Lionsgate FilmsThe Best:
TRANSPORTER 3
Jason Statham is no James Bond, but this ultra-cool one-sheet is almost 007-esque.
The Worst:
WANTED
Aside from the floating figures awkwardly posed above the skyline, how is it that Angelina Jolie's scrawny arm can support the weight of that gun?
The Best:
THE DARK KNIGHT
Long before The Dark Knight opened to become the biggest movie of the year, this creepy teaser provided moviegoers with a twisted taste of the Joker's madness.
Photo by Universal PicturesThe Worst:
FROST/NIXON
This poster isn't terrible, but it does certainly suffer from the bewildered look on Michael Sheen's face.
The Best:
THE INCREDIBLE HULK
Avoiding the snarling green face of the Hulk, this poster instead turns the attention on Bruce Banner's turmoil with the beast inside.
The Worst:
MIDNIGHT MEAT TRAIN
This one-sheet actually isn't half-bad, but any poster bearing the awful title "Midnight Meat Train" automatically lands itself on this list.
The Best:
MAN ON WIRE
It's a man. On a wire. But the wire is strung between the twin towers of the World Trade Center, which is what makes this documentary -- and the poster -- so intriguing.
Photo by Lionsgate FilmsThe Worst:
SAW V
This is simply gross. But it does get points for effectively capturing the spirit of the "Saw" franchise.
The Best:
HAROLD AND KUMAR ESCAPE FROM GUANTANAMO BAY
Neil Patrick Harris is a pretty funny guy. NPH astride a unicorn? Genius.
The Worst:
CHAPTER 27
An overweight Jared Leto as the man who murdered John Lennon. See the poster, and you've seen enough.
The Best:
THE AIR I BREATHE
A clean, nicely designed poster for a little-seen indie emsemble drama.
The Worst:
YOU DON'T MESS WITH THE ZOHAN
As a general rule, no one should ever have to see Adam Sandler doing the splits in a pair of cutoff shorts.
The Best:
CLOVERFIELD
For a while, this ominous teaser featuring a decapitated Statue of Liberty (and a release date) were all moviegoers had to go on. But it was enough.
The Worst:
MAD MONEY
Okay, okay. We get it. It's about money. Mad money.
Photo by IFC FilmsThe Best:
PING PONG PLAYA
This movie is about a cocky, trash-talking ping pong player. But you probably already figured that out.
The Worst:
ONE MISSED CALL
E.T. phone home. A little creepy, but mostly just weird.
The Best:
TAXI TO THE DARK SIDE
This stark one-sheet for Alex Gibney's Oscar-winning documentary could double as both movie marketing and political art.
The Worst:
OVER HER DEAD BODY
It's true -- Eva Longoria Parker has a beautiful body. Here, however, it appears to be suffering from a really fake-looking Photoshop job.
The Best:
THE BANK JOB
A classy old-school throwback, complete with retro border, to go with the movie's 1970s heist plot.
The Worst:
WHAT HAPPENS IN VEGAS
Ashton Kutcher's obnoxious finger point is what does it. Cameron, you just got Punk'd!
The Best:
THE SPIRIT
This bold teaser triptych is an unmistakable appeal to fans of comic book visionary Frank Miller.
The Worst:
PROM NIGHT
Just replace "Prom Night" with "Oops! My Tiara!" and you could market the movie as an uproarious comedy.
The Best:
FUNNY GAMES
Naomi Watts' tear-streamed face is simultaneously beautiful and terrifying.
The Worst:
UNTRACEABLE
This otherwise unremarkable poster is completely ruined by the tacky cursor sitting on Diane Lane's face.
The Best:
QUANTUM OF SOLACE
This image, in all its simplicity, tells you everything you really need to know: James Bond is back, and he's bringing an extremely large gun.
The Worst:
THE HOTTIE AND THE NOTTIE
Legend has it, if you stare at this poster long enough, you will turn into stone.
post a comment