For years, fans of cancelled television series "Veronica Mars" have clamored for a big screen continuation for their favorite high school/college private investigator, but Warner Brothers hasn't been convinced to fund the project. However, there's a new hope: if the fans want it, they'll have to pony up through Kickstarter.
Rob Thomas, creator and executive producer of the series, launched the crowd-funding effort and set a goal of $2 million; if the project reaches that mark, the studio may foot the bill for the film's marketing, promotion, and distribution through its digital distribution arm. Considering that fans have already contributed $1.7 million within 24 hours of its launch, it's probably safe to say that Veronica Mars will return.
Series star Kristen Bell and creator Rob Thomas will actually produce the film itself, as the duo has kept the project alive since the show's cancellation. After premiering in 2004, the show went on to become a cult and critical favorite before the CW network axed it from its lineup in 2007.
Since then, the idea of a movie has floated about fan circles but seemed to be a pipe dream until WB explored the crowd-funding avenue. Given its early success, fans can now mark their calendars for the first quarter of next year, as that's when the studio will give the film a limited theatrical release before it debuts on various VOD platforms.
Even if you're not a "Veronica Mars" fan, this is still big news for other potential projects that studios have deemed to be too risky. If this show can return from the dead, will other cult classics follow in its path and return? Somewhere, legions of Joss Whedon fans are salivating (he's probably a little booked with all that "Avengers" business, though).
This also raises other concerns: should crowd-funding stay within the domain of independent artists who legitimately need a hand, or is it okay for big studios and filmmakers (like David Fincher, who recently launched a campaign of his own) to ask for a hand out as well?
- Arts & Entertainment
- Veronica Mars