"Marvel's Agents of S.H.I.E.L.D." will reference the rest of the Marvel Universe, but the characters will ultimately stand on their own, executive producer Joss Whedon said Sunday.
Asked if Disney-ABC saw the upcoming series as an opportunity to promote other Marvel characters, Whedon said at a Television Critics Association panel that he sees that as "a fun opportuntity -- it's not the reason behind the show."
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