Once the completion of a film project is finished the next step is promotion. How do you promote your film cost efficiently and effectively? This is an obstacle many independent film makers are faced with once ready to move onto the next step. Knowing what methods of affordable film distribution are available will later come to serve as key knowledge in the advancement of any film project.
Establishing awareness for your film project or team should always begin with a website. The website gives the 'official' look and feel of the efforts and goals of the team. An example of this is Saturn Bound Film's website, the website allows for their film projects to be viewed as well as descriptive overviews of the team members and future projects. The website is the company presentation of what to expect in the future and the further information about the team specifically. If making a website is not an option at the moment, than post your videos to another website for promotion. Vimeo offers film makers the opportunity to post their videos as well as maintain profiles for critique from other film makers. BeforeSaturn Bound Films had their own website they posted videos like "System Failure" and "Door to Door" to Vimeo. Websites like Vimeo are great because they allow your work to be viewed spontaneously as well as the capabilities of being able to view the video in high definition. After purchasing an iPad I realized that iPad's are also perfect for promoting your film work. IPAD's are capable of downloading videos and playing them in a media file, this works out miraculously for public and random viewings. Another example for this is "Door to Door" is stored away currently on my IPAD, and when in public, occasionally a conversation is stricken up which in ends gives me opportunity to promote my work. This is one of the most exciting and satisfying feelings.
Once establishing opportunity to build a small fan base, the next step is to branch out to the local film circuit. Submitting your films in local film festivals creates not just a larger fan base but also the benefit of working with other filmmakers. Film festivals such as Seattle and Sundance are prime examples of the type of festivals that should be aimed for. These film festivals are on a larger scale which has a larger number of viewers and possible fans. Getting business cards is also a major stepping stone to be achieved when promoting your film work. I saved this piece of information for the last because I have found it to be the most successful. Presenting a card with not only your business name but contact information as well is very impressive, this shows that not only do you take your work professionally but that you are working towards a future as well. This is enough for people to gain an interest in your work or at the very least preview it.
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- independent film makers
- business cards