"Paranormal Activity 4" debuted to a $30 million take at the box office this weekend, which is down significantly from part 3's record-setting $50 million gross last year. One might expect this to cause a studio to balk at future entries (or at least be more prudent about them), but not Paramount. In fact, the it's ordered up even more activity next year by announcing both a Latino spin-off and "Paranormal Activity 5."
If you stuck around after the credits for part 4 this weekend, you might have caught a glimpse of the spin-off. A mysterious coda that's presumably set in Mexico found a man poking around a shop before being ominously shooed away by an old lady who insisted that this was "just the beginning."
While this could conceivably connect to the main franchise and provide a hint for part 5, it's more likely a subtle peek ahead towards the spin-off that was officially announced today. Reports earlier this year hinted that Paramount was seeking to spin the franchise off in this manner to capitalize on its popularity with Latino audiences, and it was confirmed today.
The studio has tapped "Disturbia" writer Christopher Landon to helm the spin-off, which is set for a spring 2013 release date. According to Deadline, the film will "include the demon from the franchise and star mostly Latino actors and film partly in Spanish."
This is actually the second regionalized spin-off for the franchise after "Paranormal Activity 2: Tokyo Night" was released in Japan two years ago. That film has yet to see a release in the United States.
Later next year, a proper fifth film will be occupying the familiar late October slot. Paramount has said that this film will "advance the story," which is something the most recent film can hardly be said to do. Indeed, it might have been more honest if that film's tagline had been "all the activity has led to this and any more sequels that the market can bear."
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