Tony Stark will land in China with some extra local flair.
Marvel announced on Friday that the third film in its Iron Man franchise, which is a joint production of the Disney-owned Marvel Pictures and the Beijing-based DMG Entertainment, will be tailor-made for Chinese audiences. All cuts will feature scenes shot in Beijing, product placement Chinese electronics manufacturer TCL, and co-star A-Lister Wang Xueqi, but a special version cut for the world's most populous nation will also boast "specially prepared bonus footage" and an appearance by megastar Fan Bingbing.
DMG Entertainment was a financier of the film, and will help sell it to local audiences. Big budget American films have proven to be major hits in China -- some, such as Cloud Atlas, actually perform better there -- which helped push the nation's box office to $2.7 billion in 2012, a 37 percent increase over the year before.
In 2011, Transformers: Dark of the Moon earned north of $145 million in the country.
Marvel says that the film will not apply for co-production status in the country, but that "shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry."
As The Hollywood Reporter first reported, star Robert Downey, Jr. will attend the Beijing launch of the film on April 6.
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- DMG Entertainment