Katie Couric's interview with Notre Dame linebacker Manti Te'o gave Couric's freshman talk show its highest ratings since its much-publicized debut last September.
According to preliminary metered market data, Katie pulled in a 2.6 household rating for Thursday's show. That's a 30 percent spike over the ABC daytime show's prior four-week average (2.6 compared to a 2.0).
The show also finished number one in its afternoon time slot in the four top markets - New York, Los Angeles, Chicago and Philadelphia.
The interview was Te'o's first on-camera appearance since Te'o and Notre Dame officials confirmed publicly that the football star's supposed deceased girlfriend was an elaborate alleged Internet hoax. Te'o had previously submitted to an off-camera interview with ESPN. In the Katie interview, Couric asked Te'o why he continued to hide the truth after he found out that "Lennay Kekua" -- who supposedly died of leukemia last September, the same week as his grandmother -- did not exist. He said he was "scared." She also asked the Heisman Trophy runner-up about rumors surrounding his sexuality.
The question ("Are you gay?") and Te'o's response ("No, far from it, far from it.") lit up Twitter and has continued to resonate in the blogosphere.