Former NBC executive Jeff Zucker has been named the new head of CNN, where he will try to bring a ratings boost to a network widely praised for its newsgathering but not for capturing audiences' attention.
Phil Kent, chairman and CEO of CNN parent company Turner Broadcasting System, Inc., announced Thursday morning that Zucker had been named president of enterprise. The announcement was expected after several news reports earlier this week.
Zucker will begin in January. He will lead 23 news and information businesses that include CNN/U.S., CNN International, CNN.com and HLN and reach more than 2 billion people in some 200 countries around the world.
But his most daunting job may be gaining viewers for CNN's flagship network, which has fallen behind partisan rivals like Fox News and MSNBC as it aspires to avoid falling into a left- or right-wing ideology.
More to come...