The Hollywood Reporter has teamed up with Fandango, the nation's leading moviegoer destination, to provide consumers with the ability to buy movie tickets through the THR website and mobile app starting May 2.
Visitors to THR.com and users of the app will be able to purchase tickets for the movies they read about in the entertainment industry's flagship news media brand. The new functionality will give users one-click access to purchase tickets for any theater in the Fandango network, up to 45 days in advance of a film's opening.
"As The Hollywood Reporter's traffic continues to grow to a more consumer-facing audience -- comScore now cites nearly 8 million domestic uniques -- enabling our movie fans with the ability to buy tickets through Fandango right from our editorial pages adds tremendous value to our readers," says THR senior vp and publisher Lynne Segall.
Adds Fandango president Paul Yanover: "The Hollywood Reporter's influential readership is both highly involved and engaged in the entertainment industry, and they share our passion for movie going. With Fandango now serving close to 75 percent of all movie screens across the country, we are very pleased to help meet the ticketing needs of The Hollywood Reporter's savvy audience with our many moviegoer conveniences."
The deal was announced Thursday at CinemaCon in Las Vegas, following the news of Fandango’s five-year renewal of its long-term partnership with Regal Cinemas and the addition of 500 new screens from four new exhibitors, bringing Fandango's nationwide theater reach to more than 21,000 screens.
THR.com recently recorded the highest traffic in the site's history, notching more than 2 million visits and more than 1.8 million unique visitors in a single day. Both of those numbers broke THR.com's previous single-day record for visits and uniques by 15 percent.
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