About three weeks ago, Universal suffered one of the biggest bombs of the year with "Battleship," a movie based on a board game that seemingly never shook off that stigma. That hasn't stopped Warner Bros. from cooking up a new weird idea to cash in on another recognizable name, planning to make a film based off of the "Guinness Book of World Records."
"The Office" scribe Danny Chun has been attached to write the script, which will apparently highlight the various accomplishments found in the book and turn it into an action movie. Hardly the approach you might expect for a book that's essentially a collection of facts, but maybe there's a neat globe-hopping adventure to be found in such a treatment somewhere.
After all, the "Guinness" bookis home to odd and weird facts that could make for some interesting visuals. Finding the through-line and connecting it all together will be Chun's biggest task, and it'll be WB's job to sell it to a possibly skeptical audience. It's easy to scoff at an idea like this, especially when "Battleship" proved that recognizable properties don't always result in returns at the box office.
Interestingly enough, as Deadline also points out, Paramount had a similar project in the works that revolved around "Ripley's Believe It Or Not." One would think that film would be more easily adaptable, given that it would have also served as a biopic for Robert Ripley as well. Both Tim Burton and Jim Carey were attached, but the studio balked at the budget and ultimately scrapped the production.
Paramount did, however, commission a rewrite, so you may see it resurrected if "Guinness Book of World Records" is a success. After all, films with similar themes often come in pairs (we have both "Mirror Mirror" and "Snow White and the Huntsman" as evidence of that in 2012); Hollywood never met an idea it couldn't recycle if need be.
If it makes it to production, WB's film won't exactly set a world record for weirdest gamble by a movie studio, but it's certainly an odd project that will be interesting to keep an eye on.
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- Arts & Entertainment
- Guinness Book of World Records