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    Forget the Happy Meal. 'Lorax' gets green tie-ins

    By RYAN NAKASHIMA | Associated Press – Wed, Feb 8, 2012 3:03 AM EST

    LOS ANGELES (AP) — Dr. Suess' anti-industrial crusader, The Lorax, is about to become a big-time corporate spokesman.

    Universal Pictures will begin promoting its latest movie featuring the character from the rhyming children's books this month with a host of commercial tie-ins for eco-friendly products.

    The animated movie, "Dr. Suess' The Lorax," is set for release March 2 in North America.

    It's about a creature who "speaks for the trees" and fights rampant industrialism in a retelling of the classic first published in 1971.

    The studio's nearly 70 launch partners — including the U.S. Environmental Protection Agency and Whole Foods Market — are seeking to latch onto the Lorax's nature-friendly message.

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    14 comments

    • jandz
      jandz  •  Flandreau, South Dakota  •  3 months ago
      His name is spelled Seuss, not Suess.
      • Musical Mom
        Musical Mom 3 months ago
        No one knows how to spell anymore.
    • Musical Mom
      Musical Mom  •  3 months ago
      I hope commercialism does not win out. No Lorax Happy Meal toys!!!!
    • notphilfan
      notphilfan  •  3 months ago
      another #$%$ writer from yahoo who cant even spell the name of the central figure in the story!!!!!!! Dr Seuss #$%$
      • Megan
        Megan 3 months ago
        As indicated at the top of the page the story is from the AP, therefore not written by "another #$%$ writer from yahoo".
    • Murph
      Murph  •  3 months ago
      Shouldn't the author have included some examples? Sloppy writing.
    • Doug
      Doug  •  3 months ago
      S-E-U-S-S! Where's your journalism degree from, ITT Tech?

      For craps sake, the movie posters all have it spelled out for you already!
    • J R
      J R  •  Tampa, Florida  •  3 months ago
      If our now and future generations will take notes from the silent generation (the generation from 1925-1945) they would learn how to conserve the right way. their was little trash as they re-used everything from clothes, to milk bottles, even baby diapers, and soda pop. their were glass bottles that were re-used. Their were not all these expensive cleaners either. You would be surprised how well good old fashioned vinegar cleans. It also kept alot of people working at the plants. people had jobs, and still kept the amount of trash to a minimum. If these companies want to be really eco-friendly, they should start putting their products into glass bottles that can be re-filled at stores, instead of making millions of plastic products that get thrown away!
      • hardworkingjulie
        hardworkingjulie 3 months ago
        I've wondered many times we are not using glass bottles as we did when I was young. My first savings account was funded by collecting and returning soda bottles for the return deposit.
    • Ananiah M
      Ananiah M  •  Everett, Washington  •  3 months ago
      I'm sick of cartoons pushing a political agenda.
      • Me
        Me 3 months ago
        Then, don't watch it.

        Gosh, was that so hard to figure out?
    • Ashley
      Ashley  •  Salt Lake City, Utah  •  3 months ago
      toys are cute! why not make em
      • Me
        Me 3 months ago
        Toys from Happy Meals end up in a landfill where they take centuries to degrade and this story is about how they came back from the landfills to bury the people who made them.
    • OsideAmber
      OsideAmber  •  San Diego, California  •  3 months ago
      The Lorax is my favorite Dr Seuss story. I can't wait to see it.
    • Matt
      Matt  •  3 months ago
      *isn't
    • bill
      bill  •  Wyoming, Michigan  •  3 months ago
      Wasn't this on TV a while back along with Horton and the Grinch and The Cat In The Hat ?
    • Real Real
      Real Real  •  3 months ago
      Is this another kid movie that rails against the evils of corporations and capitalism?
    • Sukenis
      Sukenis  •  3 months ago
      Did the good dotor's family sign off on this?
    • Smarter and Better!
      Smarter and Better!  •  Atlanta, Georgia  •  3 months ago
      The Lorax is hot. There again, he kinda reminds me of Wilford Brimley. Ok, nevermind, he ain't hot.
     Post a comment

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