Thu Nov 12, 2009, 8:10 pm EST
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Source: Reuters
NEW YORK (Hollywood Reporter) -
There's still some life in the "Saw" horror franchise, despite the disappointing performance of the latest installment.
Indie Hollywood studio Lionsgate said on Thursday it was moving ahead with "Saw 7," which will be in 3-D.
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There will be a "Saw 7," Tyler Perry is a machine, and "Precious" is a passion of ours -- that was how Lionsgate vice chairman put it in describing just how much the mini-major believes in control of content as the basis for the company's growth.
Michael Burns was speaking at the Media and Money conference in New York on Thursday, where he put the accent on branded franchises as the key to competing effectively in the media space. That means making money over a long period and through many iterations of product, he told the audience.
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