Fans of Edgar Allan Poe might be nervous with reports coming out that "The Raven" will open April 27, 2012, instead of the original date March 9, 2012 . When looking at the calendar of movies coming out over the next few months, it makes sense to move the film. Don't worry, John Cusack fans; this appears to be a very smart move.
In "The Raven," Cusack plays the enigmatic Poe. He becomes the prime suspect in a murder case that follows one of his stories. The author is cleared of suspicion as more murders occur which he could not have committed. He then helps the police in a game of cat and mouse to find the real killer.
Occasionally, studios will change the dates of movies. Sometimes this is because the publicity train has not gotten rolling yet. Or, studios realize a movie will have a better chance of making extra money if it is released on another date.
On the weekend of March 9, 2012, "John Carter" will emerge. Disney started the promotion of the movie before Christmas, and the marketing has only picked up steam. The story about a Civil War vet who gets transported to Mars is based on a popular series by Edgar Rice Burroughs. It is expected to be one of the first major hits of the year.
During the same weekend, "Think Like a Man," based on the book by Steve Harvey, and the horror movie "Silent House" both come out. Both of these movies are picking up a little steam right now. There was a chance "The Raven" would come in third or fourth opening weekend against the competition, which is hardly ideal for the movie or the studio.
April 27, 2012, does not have much competition for "The Raven." The marriage comedy "Five-Year Engagement" with Jason Segel and Emily Blunt is coming out, but should not overshadow the Cusack movie. The end of April is a fairly dry time, as fans get ready for one of the biggest blockbusters of the year to come out the following week. Cusack has a chance of having the biggest movie in the country moving into the week in which "The Avengers" comes out. It could help give the horror project legs for an extra week or two.
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- John Cusack
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