Conventional wisdom is that Best Picture Oscar winners enjoy a 35% bump in theatrical grosses for the week after the show. But today Rentrak announced which titles had the largest box office growth since nominations were announced on January 10. Sure, Argo took home the gold. But Sony Pictures Classics’ Amour experienced a 1,250% increase and Annapurna Pictures/Sony Pictures’ Zero Dark Thirty earned a 1,570% increase. Rentrak numbers below include gross domestic totals from Sunday, January 6 (before nominations were announced on January 10) until Sunday for all nine Best Picture rivals:
Amour (Sony Pictures Classics)
Gross domestic total before nomination: $381,277
Current domestic gross total: $5,147,243
Growth after nomination: 1250%
Argo (Warner Bros)
Gross domestic total before nomination: $110,404,984
Current domestic gross total: $129,653,502
Growth after nomination: 17%
Beasts Of The Southern Wild (Fox Searchlight)
Gross domestic total before nomination: $11,295,200
Current domestic gross total: $12,572,085
Growth after nomination: 11%
Django Unchained (The Weinstein Company for domestic and Sony Pictures for international)
Gross domestic total before nomination: $114,334,122
Current domestic gross total: $158,783,430
Growth after nomination: 39%
Les Miserables (Working Title/Universal)
Gross domestic total before nomination: $109,078,720
Current domestic gross total: $146,696,690
Growth after nomination: 34%
Life Of Pi (20th Century Fox)
Gross domestic total before nomination: $92,096,152
Current domestic gross total: $113,525,126
Growth after nomination: 23%
Lincoln
Gross domestic total before nomination: $146,265,060
Current domestic gross total: $178,603,571
Growth after nomination: 22%
Silver Linings Playbook (The Weinstein Company)
Gross domestic total before nomination: $36,305,705
Current domestic gross total: $107,176,012
Growth after nomination: 195%
Zero Dark Thirty (Annapurna Pictures/Sony Pictures)
Gross domestic total before nomination: $5,480,807
Current domestic gross total: $91,539,075
Growth after nomination: 1570%
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