This is the highest average price we’ve seen in years. The National Association of Theater Owners‘ Q2 stat is +5.5% vs Q1, and +3.2% over last year’s Q2. NATO‘s numbers can be a little confusing: They represent the average consumer outlay for a ticket, not the average price of, say, a ticket for a conventional 2D film. The number often fluctuates to reflect the demand for premium priced 3D and large screen movies. And in Q2 there were more hits than in the period last year, as well as more hits released in IMAX or that ran in theater chains’ proprietary large screen formats. Some seven films generated more than $100M at domestic box offices in Q2 vs three that did so in the same period last year. Overall box office sales were +7.8% year-over-year helped by crowd-pleasers including Disney’s Iron Man 3, Warner Bros’ Man Of Steel, and Paramount’s Star Trek Into Darkness. Combined with the average $7.94 ticket price in Q1, NATO says that theaters typically charged $8.16 in the first half of 2013.
- Arts & Entertainment