It's A Mad, Mad, Mad, Mad World opens with a man speeding along
perilously down a mountain road. He loses control and his car flies
off the road and crashes several feet down the hill. Four cars stop to
find out what happened, a gaggle of colorful characters including
Milton Berle, Sid Caesar, Buddy Hackett, Ethel Merman, Mickey Rooney,
and Jonathan Winters, among others. The men walk down to see if they
can find the driver, who is still alive but clearly about to kick the
bucket. The man manages a few last words, describing a treasure buried
under a big "W" in Santa Rosita Park. Soon all hell breaks
loose as the group scatters in a race to be first to the fortune. But
all the while the group is being closely monitored by the police,
headed by a veteran police captain (Spencer Tracy)...
It's A Mad,
Mad, Mad, Mad World is far from a perfect film. The unflattering
female caricatures are outmoded and soon become tiresome. Ethel Merman
provides a lot of humor in the film, but the filmmakers went to the
"old bag" well one too many times. The other two female
"leads" are there as little more than second fiddles to
their husbands. The screenwriters definitely had a 50's mentality when
it comes to depicting females, as well as the cartoonish attempts at
humor, which often echo what one would typically see in a Looney Tunes
golden age short. But It's A Mad, Mad, Mad, Mad World does
contain plenty of laugh-out-loud moments, and it also contains some
unforgettable visuals. Some of the stuntwork is very impressive,
though these parts of the film do not overcome the film's tendency to
overuse laughable process shots, where it is obvious to anyone that
the actors are in a studio. Any movie where Jimmy Durante is killed
off in the beginning has to be good, unless of course the remainder of
that film is a flashback, which It's A Mad, Mad, Mad, Mad World
fortunately is not. The cameos are interesting and suitable for the
tone of the film, and silent film fans will want to look out for ZaSu
Pitts (Greed) and the most talented person to appear in this film,
Jerry Lew, err, I mean Buster Keaton.
Two other things I do not
like about the film are the absurd letdown ending, and the lyrics to
the "It's a Mad, Mad, Mad, Mad World" song, which are very
hard on the ears. I know it sounds like I am picking on the film, but
I do recommend it despite its sizable flaws. Especially compared to
the current theatrical release Rat Race - stay home and spend your
money on the original instead. 
Note that there was more than
one version of It's A Mad, Mad, Mad, Mad World released. Roadshow
versions were common at the time for 70mm films, which were often
given the "spectacle" treatment. But for the regular release
the movie's distributors decided a shorter version of the film was
more appropriate, and so the film was reportedly cut from 192 minutes
down to 154 minutes. This DVD is a 161 minute cut of the film. The
history of this film and its various versions is somewhat convoluted,
so more research on this topic has much to reveal to those fans of the
film who are interested. As I discuss below, an hour of deleted scenes
(though much of the footage is repetitive) are provided in a
supplemental section.
Video: How Does The
Disc Look?
(Note: It's A Mad, Mad, Mad, Mad World was at
first unplayable on my Skyworth 1050p progressive scan DVD player. I
do not know why, but two different copies had the very same problem-
the MGM opening plays, but then the disc locks up, and I cannot even
access the menu. (There is a workaround: ) I decided to resort to my
old Panasonic A110, which played the disc with no problem. Perhaps the
problem relates to the fact that the disc is RSDL on one side, but
only single layer on the other side? This is the first DVD I have
encountered like this. My Skyworth has given me no problems playing
DVD-18s.)
Once I got the disc actually spinning, the picture
quality of It's A Mad, Mad, Mad, Mad World is reasonably good, though
it fails to truly impress. Colors are flat and unnatural, and this was
the biggest indicator of the age of the film. I have read that this
film is in need of a restoration, and the look of the DVD supports
this argument. It's A Mad, Mad, Mad, Mad World was originally filmed
and released in the 70mm format, and undoubtedly this DVD version
pales in comparison to what people saw on the big screen back in 1963.

Presented in the very wide 2.55:1 aspect ratio, the DVD's
sharpness and detail are very inconsistent, looking excellent during
one scene and then dull the next. Scratches, specks, and other such
debris are barely in evidence, but that seems to be the norm since the
advent of the digital cleanup process. The picture does occasionally
take on a faintly grainy, worn appearance, again a reflection of the
film's age. The last problem that needs to be mentioned is the
frequent shimmering associated with the abundance of car chrome on
display. This annoyance might have been exacerbated by my use of my
old Panasonic interlaced player, so this problem might be of less
significance depending on one's viewing hardware.
Audio:
How Does the Disc Sound?
I was disappointed by the audio,
but that might have been because I was expecting more punch and
fireworks from the included Dolby Digital 5.1 track. The soundtrack is
clear with only the slightest presence of background noise, and this
is probably the soundtrack's best quality. If not for the music, the
5.1 soundtrack would not be significantly superior to a quality
monaural version. 
If you know the film, you know that it
contains quite a few explosions and such, and yet these fail to make
much of an audible impact. I do not know how the film is supposed to
sound in these instances, but I was hoping for more low end. I was
more impressed with how the opening credit sequence sounded than
anything else, and that is not a compliment. Directional dialogue is
present. For example, when a character is standing at the side of the
screen and talking, that dialogue is emitted from that side's front
speaker and also the center speaker. Surround use is very subtle and
often nonexistent.
Discerning fans will want to know if
this DVD release properly includes the opening overture, intermission,
and exit musical segments, and with one caveat these parts appear to
be complete. The caveat is that the intermission is apparently
different than what was heard on the Roadshow version of the film, as
referenced in the documentary. Apparently in that version the audio
storyline proceeded during the intermission, with police bulletins
keeping the audience updated about what was presently occurring,
though the action could not be seen onscreen for those few
minutes.
Supplements: What Goodies Are There?
The best supplement by far is the 59-minute Something a
Little Less Serious documentary. Apparently produced several years
ago, perhaps for previous video incarnations, everyone looks younger
than they do now! (Except for Milton Berle who already looked really
old back then.) The first 25 minutes are actually disappointing and
somewhat monotonous thanks to the self-congratulatory attitude of the
interviewees, which included most of the cast that was still living at
the time. Eventually, the ass kissing is dispensed with, and the rest
of the documentary contains some interesting anecdotes about the
making of the film, though under the circumstances of such a large,
prominent cast, I would have thought that there would be more hijinks
and madcap frivolity. Some detail on the various versions of the film
is also included.
The presumably important yet disappointing
hour of deleted scenes are quite tedious, and these scenes are
difficult to sit through. One of the problems is that they are not in
order - a scene at the end of the film is shown, and the next segment
might be culled from the beginning of the film. Another problem is
that a lot of the scenes are very repetitive, with few differences
compared to what made the final cut. Some of the deleted scenes mirror
each other so much that you have to pay attention closely just to spot
any differences. In my opinion, I felt only one scene should have been
left in the film, a sequence explaining why Phil Silvers is so willing
to help the guy he picks up. I suppose all these scenes are important
to the completist, but I did not get much out of them. The 56 segments
are not indexed, though each is provided with a chapter stop.
Last but not least, we have two theatrical trailers: the
film's original release trailer in anamorphic widescreen, and the 1970
reissue trailer, which for some reason is not.
DVD-ROM
Exclusives: What do you get when you pop the disc in your PC?
No ROM extras have been included.
Parting
Thoughts
It's a Mad, Mad, Mad, Mad World is a film that
everyone should see at least once. That being said, the subjectivity
of the humor means that not everyone will like it, and in fact some
people will probably hate it (the way I hate Adam Sandler comedies).
MGM has given the film a decent release on DVD, but it is not without
its problems. The price is extremely attractive, though I will always
take a higher quality, more expensive release over a middling, cheaper
one.