If you find yourself liking this movie you've got problems. You need a life and to care about something more than just celebrity. Get off your sofa and make something of your life, rather than being endlessly absorbed in the trivial and pathetic lifes of guys like this one. He'll do whatever he can to get attention, to stay in the spotlight, even if it means being utterly the worst example of a human being there could possible be. The whole show he put on was about ME ME ME. No ones else was allowed to talk; everybody he met he demeaned. There is nothing good about this behavior. Apart from being just a horrible human being, whether he was mocking himself or not its irrelevant - it also just didn't work. Yes, everybody knew it was a stunt. You could see that Ben Stiller D. Diddy and others did, so they just walked away. Its like a bad episode of Punked that didn't end for 2 hours and still went to air even though the "mark" caught onto the gag in the first 5 minutes. This "movie" was 2 hours too long.