Glad I am not in the logging or paper industry. Sort of a stupid movie with and agenda in line with today's environmental movement. Not sure what the role of the Lorax really was in the movie - when the going got tough he skipped town. I guess all people that are successful as stupic hicks or mean little short guys who screw the environment. Do I like it when big-business screws up teh envirnment, heck no, but is that the appropriate them for this kids movie. I expect someone to show up at my door and say you can no longer cut down trees because people that do that are evil.