Penniless immigrant turned successful glove salesman who entered films in 1912, persuading his father-in-law, impressario Jesse Lasky, to establish a production and distribution company. Together with C. B. DeMille as director, they formed the Jesse L. Lasky Feature Play Company and scored a huge success with their first film, "The Squaw Man" (1914). In 1916 they merged with Adolph Zukor's Famous…
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