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As Microsoft tries its hand at the video- and computer-game world, they face new creative and marketing challenges. This Discovery Channel production looks at Microsoft's emergence as a videogame producer with products like the Xbox and related gaming software. Competing against industry standards like Nintendo and Sony, Microsoft's development team must conquer the areas of animatics, programming, play testing, controller design, and scripting if they want to rise to the top. By documenting their journey, THE X FACTOR: INSIDE MICROSOFT'S XBOX explores the involved process of branching out into the ever-growing video game world.
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