We know Ron Burgundy can read the news (and have salon-quality hair). But can he sell a car?
You might think it's time for a new SUV after you watch the "Anchorman" himself in a series of television commercials for the new Dodge Durango, a vehicle that, according to Burgundy, is "360 times better than a horse" and has enough room to transport "70 packs of gum." That is, indeed, gum for days.
Ron Burgundy (as portrayed in the commercials as on the big screen by Will Ferrell) certainly isn't the first movie character to be recruited as a product salesman. Below, along with Ron, are a slew of other cinematic heroes (and even a couple of villains) who have stepped down to the small screen to hawk a few wares.
Hugo Weaving/Agent Smith and GE
Almost 10 years after "The Matrix Revolutions," Hugo Weaving reprised his role as Agent Smith to star in a surprisingly benign commercial for GE software and hardware being implemented in hospitals. It's a somewhat odd mix of product and salesman, but it's great to see Weaving in his most iconic role again (indeed, in true agent fashion, he doesn't seem to have aged a day) ... even if the filmmakers were a bit sloppy with the "Matrix" canon (the multiple Agent Smiths didn't have Agent earpieces). And we love the adorable "Red or Blue?" joke at the end.
Sigourney Weaver/Ripley and DirecTV
While the digital manipulation of classic scenes from classic movies in a recent campaign for DirecTV wasn't always tasteful (the recreating of Heather O'Rourke from "Poltergeist" raised a few eyebrows), some of the technical wizardry on display was downright astonishing. Is that really Sigourney Weaver as Ripley — the way she looked back in 1986 — talking about DirecTV as she's battling the alien queen? Computers are amazing.
Matthew Broderick/Ferris Bueller and Honda CR-V
We didn't know we wanted a sequel to "Ferris Bueller's Day Off" until we saw Matthew Broderick meta-reprising his most popular movie role in a commercial for Honda (set to the nostalgic sounds of Yello's "Oh Yeah," at that). Broderick is as effortlessly charming as ever as he plays himself channeling the school-skipping hero of the late, great John Hughes's much-beloved 1986 comedy. We'd totally watch a middle-aged Ferris play hooky from work, with or without the Honda CR-V.
Spock(s) and Audi
Old Spock (Leonard Nimoy) and New Spock (Zachary Quinto) are totally BFFs in real life, but playing the same iconic Vulcan from "Star Trek" has made them a little bit competitive nonetheless. After Old beats New at chess, they place a bet on the speed, efficiency, and especially trunk room of their respective vehicles; ultimately, Quinto's Audi 7 makes it to the golf course first, but Old Spock's still quick with the Vulcan nerve pinch.
Daniel Craig/James Bond and Heineken
Yeah, it's a little strange to see 007 aligning himself with a beer rather than a martini (shaken, not stirred), though we suppose it fits with the revisionist flourishes of the Daniel Craig Bond movies. This Heineken commercial certainly didn't keep purists from seeing "Skyfall" — the thing made well over $1 billion in worldwide box office. And we assume Heineken sold a few six packs thanks to the campaign.
[Related: Fans React to James Bond Drinking Beer]
Iron Man and LG phone
Tony Stark is all about the gadgets, and one of the first real-life gadgets to score his alter ego as its heavily armored salesman was the LG phone in this commercial released during the run of the first "Iron Man" movie. The campaign is a bit silly (Iron Man dropped his phone while in flight?) but we're sure it had Apple wishing it had the guy who would become Marvel's most popular cinematic superhero hawking the iPhone.
Darth Vader and Volkswagen
True, it's not the real deal but rather a smaller-sized version of the Dark Lord of the Sith in this Volkswagen commercial, but the evil Empire is more than well-represented by this tiny tyrant who doesn't quite have the hang of The Force yet (maybe he needs his gloves?). The use of John Williams's grand and ominous Imperial March makes this even cuter, and kudos to the Best Dad Ever for humoring his kid. (And yeah, actually ... why isn't the kid wearing gloves?)
RoboCop and UFO Noodles
As is the case with many Japanese commercials, we have no idea just what in the heck is going on here. And that's just fine, because a lack of understanding makes Japanese commercials even more awesome. Eat UFO noodles, because Officer Alex J. Murphy says so ... and so do his knock-offs, or whatever those multiple lined-up RoboCops are supposed to be. We just hope this isn't going to be a hundred times more entertaining than anything in next year's "RoboCop" reboot.
R2-D2 and C-3PO and Currys PC World Megastores
Everyone's favorite droid duo from "Star Wars" have appeared in many commercials and PSAs over the years, though one of our favorites is one of the most recent. R2-D2 and C-3PO inexplicably breaking into a Currys PC World Megastore in the middle of the night makes for plenty of opportunities for references to familiar character tropes — 3PO exclaims "How rude!" and "This is madness!" and even mentions a "restraining bolt" whilst R2's curious nature once again knocks him on his back — and for some brand new scenarios, such as them dancing to the sweet sound systems on display and playing video games on a flatscreen TV. Bring on "Episode VII," as long as these two are in it.
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