Posts by Kwala Mandel
- Kwala Mandel at Yahoo! Movies Oscars Blog9 mths ago
Big-name designers spend millions on ad campaigns — but it turns out they can pay an additional price to make sure their styles are seen on A-list celebrities for events like the Oscars and Grammys. The fees for actresses like Jennifer Lawrence and Anne Hathaway to wear a fabulous gown or diamond jewelry can be as high as $750,000. Some call it the industry's "dirty little secret" because it's "really aggressive" and "there are hundreds of thousands of dollars spent." But other top stylists say there is nothing wrong with the practice.
[ Photos: 2013 Golden Globes red carpet report card ]
"Of course it happens. I'm an advocate for it," says stylist Jessica Paster, who has worked with award show favorites including Cate Blanchett and Dakota Fanning, and says it is similar to advertising for a company. "If a celebrity wants to endorse a certain line, why shouldn't they? If they love the line, why not?"